Jay O'Brien | Assoc. Director of i3 + Head Person-Centred Design
Anthropology is fundamentally about people and culture. Anthropological research allows us to better understand the health needs and experience of different social and cultural groups. Importantly, anthropology can tell us about the impact of cultural beliefs and values on people’s behaviour, health and wellbeing. It also helps us to understand that cultures are ‘in process’ so people’s understanding of their health and wellbeing changes over time.